I joined Second Chapter in late 2020 during COVID-19, tasked with keeping our community engaged until reopening.
After the crisis, I fully immersed myself in the corner’s vibe and the unstoppable energy of Citadium.
Here’s some product-focused content created for the thirty constantly rotating brands on the corner.
With 1 to 3 daily stories to deliver, iPhone videos became just as essential as photos to keep things fast, real, and transparent.
During COVID lockdown, I brought Second Chapter into Need for Speed Heat, engaging the community through a custom car livery.
I launched a T-shirt design contest, turning the community into creators and producing the winning design for the store reopening.
I listened to the audience and used their tastes to shape stronger, sharper collaborations for upcoming pop-ups.
