Wasted is a brand deeply rooted in shoegaze music, independent films, and vintage clothing.

My goal was to educate our audience about these influences through carefully crafted content.

Spotify was my go-to for sharing Wasted’s musical references during key moments, collection drops, or mood setting.

« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (8).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (9).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (10).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (11).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (12).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (13).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (14).jpg
« Know What I Mean »Wasted dives into the raw spirit of the ‘90s and 2000s. This collection is f (15).jpg

Many archive photos like these were used to build the collection’s moodboard at a given time.

I used this image curation across social media to help Wasted’s audience learn more about the brand.

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