UMBRO x WASTED 2024 - “SPACED OUT”
For Paris Fashion Week, Umbro and Wasted come together for an event hosted by Halfpipe Records
They’re bringing UK Garage, DNB, and Acid House to the stage.
In celebration of the “SPACED OUT” event, an exclusive capsule collection drops, blending the unique vibes of both brands.
For this collaboration, I organized a photoshoot with our longtime partner in crime, Le Vrai Michel.
this capsule with Umbro blends UK sports heritage, 90’s jungle culture, and rave aesthetics.
I developed the moodboard, directed and shot the photos, and managed their rollout according to the pre-defined communication strategy.
I coordinated a team of graphic designers to create assets showcasing the lineup for the launch event of the collaboration.
I also produced a trilogy of videos detailing all the behind-the-scenes aspects of organizing the “Spaced Out” event.
The main inspiration came from Prodigy’s “Smack My Bitch Up” clip.